The year was 2018. Valentine's Day was on the horizon, and Yves Saint Laurent Beauté (YSL) released a limited-edition offering that captured the hearts (and faces) of many makeup enthusiasts: the Kiss of Colour Touche Éclat Cushion Foundation. This wasn't just another cushion foundation; it was a celebration of radiant skin wrapped in a trio of festive, limited-edition cases. The red, pink, and orange hues reflected the vibrancy of the season, making it a coveted collectible for beauty lovers and a testament to YSL's knack for marrying high-performance makeup with luxurious packaging. But the 2018 Valentine's Day release wasn't just a fleeting moment of beauty; it cemented the YSL cushion foundation's place in the makeup world and continues to spark conversations about refills, replacements, pricing, and its overall position within the competitive cushion foundation market.
This article will delve into the specifics of the YSL Kiss of Colour Touche Éclat Cushion Foundation from 2018, exploring its features, comparing it to its successors, and examining the broader context of YSL cushion foundations, including pricing, availability (particularly at Sephora and in the USA), shade ranges (with specific mentions of tones 10 and 20), and its standing amongst the best affordable cushion foundations available.
The 2018 Valentine's Day Edition: More Than Just a Pretty Face
The allure of the 2018 YSL Kiss of Colour Touche Éclat Cushion Foundation extended beyond its charming packaging. At its core, it was a high-performance cushion foundation, embodying the brand's commitment to luxurious textures and a naturally radiant finish. The formula, while specific details might vary slightly from later iterations, likely focused on providing buildable coverage, blurring imperfections, and delivering a luminous, healthy-looking complexion. The "Touche Éclat" aspect, synonymous with YSL's iconic highlighting pen, suggested a blurring and brightening effect, suggesting a foundation that enhanced the skin rather than masking it completely. The cushion itself, a soft, sponge-like applicator, allowed for easy and even application, making it a convenient option for both beginners and seasoned makeup users.
The limited-edition cases, however, were the key differentiator. The choice of red, pink, and orange – each representing a different facet of Valentine's Day romance – transformed the foundation into a collectible item. This strategic move not only boosted sales but also generated considerable buzz around the product, creating a sense of urgency and exclusivity. The limited availability further amplified its desirability, making it a sought-after item for collectors and makeup enthusiasts alike.
YSL Cushion Replacement and Refills: A Sustainable Approach
One of the key aspects of the long-term appeal of YSL cushion foundations, including the 2018 Valentine's Day release, is the availability of refills. This sustainable approach reduces waste and allows consumers to continue using their favourite foundation without having to purchase a completely new compact every time. The YSL cushion refill system is designed to be seamless and straightforward, ensuring that replacing the depleted cushion is a quick and easy process. This eco-conscious approach is becoming increasingly important to consumers, and YSL's commitment to it contributes to the brand's overall appeal. Finding YSL cushion replacements and refills is generally straightforward, both online and in-store at authorized retailers.
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